Prepare to Register an SMS Brand and Campaign
Discover the essential pieces of information needed to successfully register and verify an SMS brand and campaign.
Written by Val Campos
Updated at November 1st, 2024
Table of Contents
Note: This article is part of a series explores the registration process for SMS campaigns.
Other articles in this series include:
Prepare for Registration
To be able to use SMS messaging through our services, an SMS brand and campaigns will need to be created, vetted, and verified. To prepare for registering these, certain pieces of information will be needed.
SMS Brand Information Needed
To register an SMS brand to be able to utilize our SMS services, our team will need the following information about your company:
- Company's legal name.
- DBA or Brand Name (if different from the company's legal name).
- The company's tax number/EIN and issuing country.
WARNING: Make sure your provided Tax ID matches your company's Legal Name.
- Alternate business ID type (e.g., DUNS, GIIN, or LEI) and alternate business ID number, if applicable.
- Company's street address, city, state, postal code, and country.
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Website web address if one will be used by users to opt-in for SMS messages.
WARNING: Make sure that the website offers a way for users to opt-in to receive SMS messages.
If your website does not have this feature and its address is provided, your SMS campaign may fail verification.
- Vertical type (e.g., Media, Insurance, Entertainment, Education, etc.)
- Company's support email address and phone number.
SMS Campaign Information Needed
To register an SMS campaign to your brand, our team will need the following information:
- A description of the campaign and its purpose.
- A description of the preferred method for contacting your clients and a message that they can expect to receive.
Quick Tip: The most commonly used option is “A customer provides their personal info, including telephone number for texting when they call our office at PHONE_NUMBER.”
- Whether or not the SMS campaign will utilize Number Pooling.
- If any of the following content will be utilized:
- Direct lending or loan arrangements.
- Embedded links.
- Embedded phone numbers.
- Age-gated content.
- Phone numbers that should be used for SMS messaging in the SMS campaign.
Prepare Your Privacy Policy
Privacy Policy SMS Verbiage
When you are registering an SMS campaign with SpectrumVoIP, the SMS campaign registry form will ask for a description of your SMS campaign, sample messages, and a link to your website. While your website is being vetted, the Privacy Policy shown on your website will be checked to ensure it includes important information that informs your customers how they can opt-in and opt-out of SMS messages. The Privacy Policy page of the website will also need to include information that informs consumers how your business protects the information provided to you when an end-user opts in for SMS messages.
WARNING: Your SMS Campaign WILL be rejected for missing proper SMS Opt-in/Opt-Out language that is required by the FCC in the PRIVACY POLICY section of your website. The SMS campaign will continue to be rejected until the Privacy Policy includes the required information and notices regarding the use of SMS messages by your business and end-users.
To ensure your SMS campaign registration is completed and verified efficiently, it is recommended to do the following:
Website Privacy Policy
Make sure that your website's Privacy Policy includes a detailed description of the opt-in process for end-users and a section detailing how your company protects its users' data.
- The description should describe what messages the customer is agreeing to receive and how they are consenting.
- It is recommended to keep a detailed list of customers who have opted in for text messages from your company.
- Reference the examples below to see how an Opt-In message and Use of Customer Data notice could be written:
Use of Customer Data
“[Name of your organization/company] maintains strict privacy policies, ensuring that personal information of our users and members is not sold, rented, released, or traded to other parties.”
Opt-In
“By providing your phone number, you agree to receive SMS (text) messages from [Name of your organization/company]. Message and data rates may apply. Message frequency varies. Reply with STOP to unsubscribe at any time. [Provide a link to your Privacy Policy web page]”
Accurate Business and Campaign Description
Provide a clear, accurate description of your business and the SMS campaign in the SMS campaign registration form.
Include the following information:
- Type of business.
- What kind of messages you plan on sending for this campaign.
- The context of your messages.
- Who your subscribers are.
Sample Messages
Provide sample messages that match the description of the campaign with clear, descriptive opt-out language.
- There should be a sample message that would be used for each use case.
- All sample messages must be at least 20 characters long with opt-out language included.
- Include your business name in at least the first message you send. This can help subscribers identify who is messaging them to help mitigate spam complaints.
- Reference the examples below to view commonly used STOP and HELP messages.
STOP
“Reply with “STOP” to unsubscribe from text messages from [Name of organization/company].”
Response to STOP
“We have received your request to stop. You will stop receiving messages from [Name of organization/company]. You may reply with “START” or “UNSTOP” at any time to start receiving messages from us again.”
HELP
"For help, visit our support website at support.example.com or email support@example.com. To opt-out, reply STOP.”
Note: If you are ready to register an SMS campaign, read our Register an SMS Campaign in Stratus guide.