Privacy Policy and Sample Message Requirements
Learn more about the best verbiage to use for your Privacy Policy and SMS opt-in and opt-out messages to ensure your SMS campaign registration is successful.
Table of Contents
When you are registering an SMS campaign with SpectrumVoIP, the SMS campaign registry form will ask for a description of your SMS campaign, sample messages, and a link to your website. While your website is being vetted, the Privacy Policy shown on your website will be checked to ensure it includes important information that informs your customers how they can opt-in and opt-out of SMS messages. The Privacy Policy page of the website will also need to include information that informs consumers how your business protects the information provided to you when an end-user opts in for SMS messages.
WARNING: Your SMS Campaign WILL be rejected for missing proper SMS Opt-in/Opt-Out language that is required by the FCC in the PRIVACY POLICY section of your website. The SMS campaign will continue to be rejected until the Privacy Policy includes the required information and notices regarding the use of SMS messages by your business and end-users.
To ensure your SMS campaign registration is completed and verified efficiently, it is recommended to do the following:
Website Privacy Policy
Make sure that your website's Privacy Policy includes a detailed description of the opt-in process for end-users and a section detailing how your company protects its users' data.
- The description should describe what messages the customer is agreeing to receive and how they are consenting.
- It is recommended to keep a detailed list of customers who have opted in for text messages from your company.
- Reference the examples below to see how an Opt-In message and Use of Customer Data notice could be written:
Use of Customer Data
“[Name of your organization/company] maintains strict privacy policies, ensuring that personal information of our users and members is not sold, rented, released, or traded to other parties.”
Opt-In
“By providing your phone number, you agree to receive SMS (text) messages from [Name of your organization/company]. Message and data rates may apply. Message frequency varies. Reply with STOP to unsubscribe at any time. [Provide a link to your Privacy Policy web page]”
Accurate Business and Campaign Description
Provide a clear, accurate description of your business and the SMS campaign in the SMS campaign registration form.
Include the following information:
- Type of business.
- What kind of messages you plan on sending for this campaign.
- The context of your messages.
- Who your subscribers are.
Sample Messages
Provide sample messages that match the description of the campaign with clear, descriptive opt-out language.
- There should be a sample message that would be used for each use case.
- All sample messages must be at least 20 characters long with opt-out language included.
- Include your business name in at least the first message you send. This can help subscribers identify who is messaging them to help mitigate spam complaints.
- Reference the examples below to view commonly used STOP and HELP messages.
STOP
“Reply with “STOP” to unsubscribe from text messages from [Name of organization/company].”
Response to STOP
“We have received your request to stop. You will stop receiving messages from [Name of organization/company]. You may reply with “START” or “UNSTOP” at any time to start receiving messages from us again.”
HELP
"For help, visit our support website at support.example.com or email support@example.com. To opt-out, reply STOP.”