10DLC Special Use Cases
Discover how to personalize your SMS Campaign by selecting a special type of 10DLC campaign.
Written by Grayson Akerly
Updated at May 13th, 2024
Table of Contents
What is a 10DLC Campaign?
10DLC (10 Digit Long Code) is an authorized standard for A2P (Application-to-Person) text messaging that allows users to send SMS messages using their 10-digit phone number. In comparison to existing long code messaging, 10DLC facilitates throughput levels suitable for SMS campaigns.
During the creation of a SMS Campaign with SpectrumVoIP, you will have to identify the campaign type for the number you are registering. Selecting a campaign type is essential to determine how the number will be used and how often it will be used.
Common Types of Special Campaigns
| Campaign Type | Description |
|---|---|
| Carrier Exemptions | Exemption by Carrier |
| Charity |
Communications from a registered charity aimed at providing help and raising money for those in need. NOTE: The charity campaign type can only be used by a registered 5013C Charity. |
| Proxy |
Peer-to-peer app-based group messaging with proxy/pooled numbers. ✔ This campaign type supports personalized services and non-exposure of personal numbers for enterprise or A2P communications. |
| Emergency | Notification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies. |
| K-12 Education |
Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. NOTE: This campaign type is not for post-Secondary schools. This use case requires MNO approval. |
| Sweepstakes | All sweepstakes messaging. |
| Political |
Part of organized effort to influence decision making of specific group. Note: This campaign type is only available to registered 501(c)(3/4/5/6) and 527 Orgs. |
| Social |
Communication between public figures/influencers and their communities. ✔ The social campaign type is commonly used for alerts/messages by Celebrities and YouTube Influencers. |
| Platform Free Trial | CSP “Free Trial” Offers for non paying customers, requires separate contract. |
| Agents; franchise; local branches | Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office. |
| Sole Proprietor | Limited to entities without a EIN / Tax ID. This requires a separate contract. |
| UCaaS (Low Volume) |
UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. WARNING: This use case is not for any API/automated driven communication. This use case is only available to approved UCaaS businesses. This use case has the same volume restrictions as the Low Volume Mixed campaign type. |
| UCaaS (High Volume) |
UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. WARNING: This use case is not for any API/automated driven communication. This use case is only available to approved UCaaS businesses. This is for UCaaS campaigns that require higher volume. |
Charity - All 501(c)(3) Orgs
REQUIREMENTS
Brand has to be a registered Tax-Exempt Organization with a 501(c)(3) status.
TCR supports registered Charities that want to take advantage of MNO specific terms for their messaging. The option to register a Brand as a Non-Profit Organization is open for all Brands but only those organizations that hold a 501(c)(3) status will benefit from the special terms.
Brand Registration
The Brand should be registered as a “Non-Profit” entity type.
Campaign Registration
Only the “Charity” and “Emergency” Use Cases are available. Under the “Charity” Use Case, a minimum of 1 and maximum of 5 Use Cases should be declared.
How do I know if a Charity has been identified as a 501(c)(3)?
- All recognized 501(c)(3) Brands will have only the “Charity” and “Emergency” Use Cases available. The Tax-Exempt status will be displayed on the Brand Details page after Brand Registration.
Can I choose only the “Charity” and “Emergency” Use Cases if my Brand is a 501(c)(3) Org?
- If a Brand is a recognized 501(c)(3) Org you should select “Charity” or “Emergency” as a Use Case to take advantage of beneficial MNO terms.
- You may subsequently select any Standard Use Case as a “Sub Use Case” to better identify the scope of the messaging.
Political
REQUIREMENTS
Brand has to be a registered Tax-Exempt Organization with a 501(c)(3/4/5/6) status or obtain a political vet through Campaign Verify or Aegis Mobile.
Brand Registration
The Brand should be registered as a “Non Profit” entity type.
501(c)(3/4/5/6) Orgs
- All 501 (c)(3/4/5/6) Orgs are automatically identified by TCR and have the following Use Cases immediately available:
- All Standard Use Cases
- Political Use Case
All Other Orgs
- Orgs that are not automatically identified will have the option to import a Campaign Verify token or apply for Political Vetting through Aegis Mobile . All Orgs that import a CV token will have only the “Political” Use Case available.