StratusTEXTING - Basic User Guide
Learn how to effectively use StratusTEXTING to enhance the interactions you have with your customers through text messaging.
Table of Contents
What is StratusTEXTING?
Many companies and organizations use SMS messaging as an effective way to keep their clientele informed. These texts can include promotional information, marketing advertisements, appointment reminders, and so much more. StratusTEXTING helps facilitate this kind of communication.
StratusTEXTING is an advanced business texting solution that allows companies to effortlessly send personalized, compliant texts of different kinds using its user-friendly interface. Different styles of texts can be scheduled or sent out immediately.
This guide will focus on how basic users can use StratusTEXTING to send reminders, promotions, and updates through text messages to help build strong relationships with customers.
Start a Conversation
As a StratusTEXTING user, you have many ways that you can send an SMS message to your customers and partners using your StratusTEXTING portal. To start texting one of your contacts, you will need to obtain consent from that person being contacted and then start a text conversation.
Step 1: Obtain Consent
In order for your business to be able to send your customers SMS messages, your customers will need to give written consent using a valid opt-in method. This can be done through a form, an online prompt on your website, a texted keyword, etc.. Once a customer has given consent to receive SMS messages for a specific purpose, a company can begin sending this contact messages that they have specifically consented to.
Track a Contact's Consent Status
Once you have gotten a person's consent to start sending them SMS messages, you can track their consent status using the Consent Management Tool located on the right of the page.
✔ Using this tool, you can easily see and adjust the consent level assigned to a contact. This can help ensure your organization and users are staying in compliance while using your StratusTexting SMS messaging services.
What are Consent Levels?
There are three types of SMS consent a contact can provide your business: Conversational, Informational, and Promotional consent. The consent a customer gives you for SMS messaging can be combination of these. A customer can also withdraw consent at any time.
Use the module below to learn more about the three levels of consent tracked by StratusTexting's Consent Management Tool:
Conversational
Conversational consent is only obtained when a contact texts you. The contact implies, by sending a text, that they are willing to receive a reply message back. Your replies should be relevant to the subject mentioned when the customer texted you.
Conversational consent DOES NOT give your company permission to continue texting the contact about any unrelated matters.
Informational
Informational consent allows your business to send informational text messages (not a direct reply to a received SMS message) to a contact that has that are relevant to the type of information they agree to receive. Informational consent does not permit companies to promote products or services to the contact.
For example, if a patient agrees to receive appointment reminders via SMS messaging, they can receive text messages for appointments until they withdraw consent by opting out.
Informational consent can be obtained in many ways, such as a text, web form, verbally, etc.
Promotional
Promotional consent must be obtained through "express written consent". This means promotional consent is only provided if the contact agrees to receive optional promotional messages by texting a keyword or using a webform.
Make sure to maintain evidence of consent being provided by the contact. Promotional consent is the level of consent required if you are sending any kind of marketing material. Make sure to provide relevant and valuable information to these contacts ensuring you keep the level of consent they’ve provided.
To view a history of when this person gave consent for SMS messaging, you can open and filter the Contact Journey menu. To do this…
1. Click the Contact Journey icon.
2. In the FILTER BY section of the Contact Journey menu, select Consent.
Step 2: Compose a Message
Now that consent has been obtained for contacting a customer/client, you can safely send that party SMS messages in accordance with the type of consent they have given.
To send a new text message to someone…
- Click the Compose
icon.
- Do one of the following:
-
Type and select the phone number of someone new that you are texting.
-
Type and select the name of an existing contact.
-
Type and select the phone number of someone new that you are texting.
- In the text input box, type the message you would like to send.
Quick Tip: If your StratusTexting account has templates, you can click the Templates
icon to select and apply a template.
Use a Template
If your StratusTexting account has templates that have been created, you can select a template to help with preparing a message to send to someone.
Note: If you want to learn more about creating personal and shared templates, check out this guide.
To use a template…
1. Click the Templates
icon.
2. Use the filter to view your Personal templates or your company's Shared templates.Note: If needed, you can click the Create template button to add another template.
3. Next to the template you want to use, click the USE button.
4. You should see the template inserted in the text input box. When you are ready, click the SEND button to send this message. - Do the following to add flair to your message:
- Click the Emoji
icon to add an emoji to your message.
- Click the Attach Files
icon to select a media file to share from your PC.
- Click the Gifs
icon to select and add a gif to your message.
- Click the Emoji
- When you are ready, click the SEND button.
✔ Now you can view the message you sent and reply to any responses.
Types of Texts to Send
There are many different ways that businesses interact with people using text messaging. Use the module below to explore some special types of texts that are commonly sent out by businesses and organizations.
Scheduled Texts
If there is a message you would like to have sent to someone at a later date and time, you can schedule a text using the Scheduler tool of StratusTEXTING. The Scheduler can be used to schedule new texts, view and manage scheduled texts, and schedule drafts to be sent as
To schedule a text for a later date and time…
1. Click the Scheduled Text icon.
2. Use the menu that appears to select the date and time that the message should be sent.
3. Click Set
4. In the text input box, type the message you would like to send on that date.
5. Click the SCHEDULE button.
✔ You should see a confirmation message that the text has been scheduled for the date you selected.
Once that date and time arrives, the scheduled text will automatically be sent.
Note: To learn more about the different ways you can utilize the Scheduler tool, check out this guide.
Confirmations & Reminders
Sending confirmation and reminder texts is a great way to ensure your clients and customers stay informed and prepared. These texts can remind contacts about upcoming appointments, meetings, and more while including information about how your clientele can cancel and reschedule appointments ahead of time. Doing this can help reduce the number of no-shows your organization experiences.
With your StratusTEXTING services, you can schedule confirmation and reminder texts with ease. You have the ability to create selectable templates for these reminders that your users can edit to include important information, such as dates, times, the names of important people, and important addresses.
IMPORTANT: It is necessary to receive valid, written consent from your customers/clients for reminder texts.
This can be done by having the individual give consent by filling out a paper or online form, texting a keyword to your number, etc. This form should note the exact types of texts the person is consenting to.
Step 1: Create Templates (OPTIONAL)
To make sending appointment confirmations and reminders quick and easy for your users, it is recommended to create templates. This can be done using the Template page of the Tools tab.
To create templates for confirmation and reminder texts…
1. Navigate to the Tools tab.
2. Select Templates.
3. Click the CREATE TEMPLATE button.
4. In the Create Template form, input the following:
• Title - Type an identifiable name that users can view while selecting a template to use.
• Text - Type the reminder/confirmation message that should be sent.
Quick Tip: You can use the token buttons to add one of the following tokens:
• [first name] - Automatically input the name of the contact that has been saved for the phone number you are texting.
• [company name] - Automatically input the contact's Company Name that is saved in the contact for this phone number being texted.
5. If needed, add attachments, such as a media file, emojis, or gifs, to the template.
6. Select whether this template will be saved as a Personal or Shared template.
Quick Tip: If you are saving this template as a Shared Template, you can select whether this template is selectable for all or specific SMS phone numbers.
7. When you are ready to save, click the CREATE TEMPLATE button.
✔ You should see the new template listed alongside any other created templates.
8. If needed, repeat steps 3-7 for additional reminder messages.
Quick Tip: Some companies prefer to create an appointment confirmation text that gets sent immediately when the contact schedules an appointment.
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Example Templates
Use the module below to help brainstorm and format your new confirmation and reminder texts.
Confirmation Text Examples
Example 1:
Hi [firstname]. Thank you for scheduling an appointment with Dr. Example. Your appointment is scheduled for [ENTER DATE] at [ENTER TIME]. If you need to cancel or reschedule, please reply to this message or call us at 1 (555) 123-4567.
Example 2:
Example, Inc: This is confirmation that an appointment has been scheduled for [ENTER DATE] at [ENTER TIME]. Reply YES to confirm this appointment or NO to cancel.
Example 3:
Hi [firstname]. Thank you for scheduling a meeting with our team for [ENTER DATE] at [ENTER TIME]. As a reminder, this meeting will be taking place over Zoom ([ENTER MEETING ID]). If you would like to reschedule or cancel your meeting, please call our office at 1 (555)-123-4567 prior to the meeting time.
Reminder Text Examples
Example 1:
Example, Inc: It's almost time for your meeting [ENTER DATE] at [ENTER TIME]! As a reminder, this meeting will be taking place over Zoom ([ENTER MEETING ID]). We can't wait to speak with you soon!
Example 2:
Hi [firstname], your appointment with Dr. Example is tomorrow, [ENTER DATE] at [ENTER TIME]. Please arrive 15 minutes early with your ID and insurance card. Thank you.
Example 3:
REMINDER from Example, Inc: Your maintenance appointment with our technician is scheduled for [ENTER DATE] at [ENTER TIME]. Please make sure that someone is on-site to meet with the technician. If you need to reschedule, please reply to this message or call us at 1 (555) 123-4567.
Step 2: Schedule a Reminder/Confirmation Text
To have a confirmation or reminder scheduled to be sent out at a specific date and time, you can use the Scheduler tool.
To schedule one of these special texts…
1. Click the Scheduled Text icon.
2. Use the menu that appears to select the date and time that the message should be sent.
3. Click Set
4. In the text input box, do one of the following:
• Click the Templates icon and select an appointment reminder template to be used.
• Type the message to be sent on this date.
5. Click the SCHEDULE button.
✔ You should see a confirmation message that the text has been scheduled for the date you selected.
Once that date and time arrives, the scheduled text will automatically be sent.
Broadcasts
With StratusTEXTING, you can send broadcast text message to multiple contacts that share one or more tags. This can make it easy to send out announcements, such as out of office hour updates or status updates, to keep your clientele informed.
To create a broadcast message to be sent out…
1. Navigate to Tools.
2. In the Broadcasts tab, select the department the broadcast message will come from.
3. Click the CREATE BROADCAST button.
4. In the To box, type and select the tags assigned to the contacts that should receive the broadcast.
Quick Tip: You can create a Contact Tagging automation that automatically applies tags to contacts when certain conditions are met.
To learn more about creating a Contact Tagging automation, check out this guide.
5. Select whether or not the broadcast should be sent to contacts with one or all of the tags listed.
6. To review the contacts that will receive the broadcast, click the View Recipients button.
7. In the Title and Text boxes, type an identifiable name for the broadcast and the text that will be shown to recipients.
8. If needed, add an attachment, emoji, gif, review request, or contact card to the message.
9. Select one of the following:
• Send now - Immediately send the broadcast message to its recipients.
• Schedule for later - Select a date and time to send the broadcast.
10. If this broadcast should be recurring, select how frequently this recurring broadcast should be sent and an ending date.
11. Read our Terms of Use. If you would like to continue, select I agree to the terms of use.
12. When you are ready, do one of the following:
• To schedule or send the broadcast, click the SEND BROADCAST or SCHEDULE BROADCAST button.
• To save the broadcast as a draft to edit and send later, click the SAVE DRAFT button.
• To cancel the broadcast, click the DELETE BROADCAST button.
Review Requests
With StratusTEXTING, you can send out Review Request messages to people your business is texting. This can be especially helpful if the text interactions involved answering questions or handling support requests.
To make requesting reviews easy, StratusTEXTING allows you to send a text that uses a pre-configured template with URLs to the review pages of websites you use. Once they tap the link on their phone, they can be taken directly to your review site to leave a review.
Step 1: Obtain Your URLs for Review Sites
To allow your customers to leave a review for your business, a URL will need to be included in the text that is sent out requesting review. You can include one or more URL(s) that send users to your business' listing on your preferred review sites.
Use the module below to learn how you can obtain a URL for your business' reviews from some of the most popular review sites:
Google is one of the most widely used sites for leaving reviews, especially since these reviews are easy to access while using Chromium-based browsers, Google-based search engines, and navigation apps that reference Google reviews for search results.
To obtain the URL your customers can use to leave a review for your business…
1. Navigate to your Business Profile for Google.
2. Click Read Reviews → Get more reviews.
3. Copy the link for use later in the review template that will be created.
Note: For more information, review this article linked below:
Get Google reviews - Google Business Profile Help
Yelp
Yelp is one of the go-to sites that people will visit to review businesses and services. It is also good to note that some navigation apps, such as Apple Maps, display Yelp reviews for their search results.
If you have a page for your business on Yelp, you can provide your customers a link to leave a review by doing the following:
1. On Yelp's website, go to your Yelp business listing.
2. Click the Write a review button.
3. Copy the URL in your browser's search bar.
Some businesses have a Facebook page that they use to interact with their customers. If you have allowed reviews to be left on your business' Facebook page, you can provide customers a link to leave a review.
One way that you can get the URL is by filling in the URL below:
https://www.facebook.com/(businesname)/reviews/
Just replace (businessname) in the link above with the name of your business. This name should match what is shown on your Facebook page.
You can also obtain a URL to share by doing the following:
1. On Facebook's website, go to your Facebook business' page.
2. Go to the Reviews tab.
Note: If you do not see reviews, make sure you have reviews enabled in your page settings.
3. Click the Leave Feedback button.
4. Copy the URL in your browser's search bar.
Trip Advisor
Trip Advisor allows users to review businesses and locations while they are booking and planning trips.
If you have a page for your business on Trip Advisor, you can obtain a URL to share with customers by doing the following:
1. On Trip Advisor's website, go to your Trip Advisor business listing.
2. In the Contribute section of the page, click the Write a Review button.
4. Copy the URL in your browser's search bar.
There are many different review sites that can be referenced. Most of these sites should have an option to get a direct link to leave a review. If this is not an option, providing a link to your business' page can still allow your customers to find a way to leave a review.
Step 2: Create a Review Template
Once you have taken note of the URLs that link to the review pages for your company, you can configure your review template. This review template would be inserted into the text input box when a user clicks the Request Review icon while viewing a conversation.
To configure the review template for your StratusTEXTING account…
1. Navigate to the Tools tab.
2. Select Reviews.
3. Click the EDIT REVIEW TEMPLATE button.
4. Edit the message in the box to fit your preference and then click the SAVE button.
5. Click the ADD REVIEW SITE button.
6. In the Create Review section, do the following:
• Select Site - Use the dropdown to select the review website.
Note: If you are selecting Other, manually type in the name of the website.
• Link - Paste the URL of your business' page for that review website.
Quick Tip: To make it convenient for your customer to leave a review, try to use a link that directly takes the user to the review page for your business.
7. Click the CREATE button.
Step 3: Send a Review Request
Now that a Review Template has been added alongside the URLs to your review pages, review requests can be sent out to people that your business is texting.
To send a review request message to a person you are texting…
1. Select the conversation you are having with the recipient.
2. Below the text input box, click the Request Review icon.
3. Review and edit the message as needed and click the SEND button.
✔ Now the recipient will receive a text with the URL(s), which they can tap to leave your company a review.
Manage Messages and Conversations
While you are participating in a text conversation, you can use Actions to manage it. To view these functions you can use, click the < Actions button.
You can use the following Actions:
- Mark a conversation as Read or Unread.
-
Claim or Unclaim a conversation.
- Add internal notes to keep your coworkers informed about the conversations you are handling.
-
Transfer a conversation to another user.
- Schedule a text.
-
Archive a conversation.
View and Restore Archived Conversations
If you have archived a conversation, you can view the conversation and restore it as needed. To view your archived conversations…
1. On the list of conversations, click the Filter
icon.
2. Select Archived,
3. Click the Apply button.✔ You should now see a list of the conversations that have been archived.
While viewing an archived conversation, you can view the conversation's messages, use Actions, and send more messages.
If you want to unarchive the conversation so that it can easily be viewed from the unfiltered list of conversations…
1. Click the < Actions button.
2. Click the expand button and select Restore. -
Export a conversation's logs.
Tags
While viewing a conversation, you can use the Tags section of the menu on the right to add tags.
You can add multiple tags to a conversation. These tags can make searching for conversations about different topics easier using the search bar. These tags can also help users glimpsing at the conversation to quickly check what the conversation is about.
Delete a Tag
When a tag is no longer needed, you can remove it by clicking the X next to the tag.
To confirm its deletion, click the DELETE button.
✔ You should see a confirmation message that the tag has been deleted.
To search for conversations using a specific tag, type the tag in the search bar at the top. To make sure your search results include tags, select Tags in the Search Categories section.
Add Notes to a Conversation
While handling a conversation, it can be important to keep notes about what is being discussed with a contact. While viewing a conversation you can add notes using the Notes section of the menu on the right.
If your organization requires you to keep a timeline of any contact made over text, you can add more notes for the different dates that contact took place.
The Advocate AI
If you are needing to brainstorm potential text responses, the Advocate AI of StratusTEXTING can help review and transform the text messages you are looking to send.
To use the Advocate AI as a tool to help you format messages that you intend to send to your contacts…
- Navigate to the Advocate AI tab.
- When you open the Advocate AI, a message will be generated that explains how the Advocate AI can help brainstorm and format text messages for your contacts.
- In the Text Input box, type the message you are thinking of sending to a contact.
- On the right of the page, use the Relationship Types and Relationship Status sections to fine-tune the tone of the message that should be sent based off of the business relationship you have with this contact.
- In the Communication Goal section, type the purpose of the text and any specific details the text should include.
-
If this text will be a reply to a text from a contact, copy the text message that you received and paste it in the Conversation History box.
- When you are ready for Advocate AI to analyze your message and suggest improvements, click the Send
icon.
✔ Advocate AI will respond with its suggested, Alternative Message to send and an Explanation about why this message may be more appropriate to send.
- If you would like to use the message that Advocate AI has given you, select and copy the message's text.
✔ From here, you can navigate back to the conversation, paste the message into the conversation's text input box, make any needed edits, and click the SEND button.